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6. Krispy Kreme
Headquarters: Winston-Salem, North Carolina
US sales: $708 million
Number of US restaurants: 294
Financial performance rank: 35
Customer satisfaction rank: 7
Value rank: 9
In 1937, Krispy Kreme founder Vernon Rudolph used a recipe given to him from a New Orleans chef so that he could make and sell doughnuts to local grocery stores. As the fresh-baked donut smell wafted into the streets, customers began requesting to purchase the delicacies directly, so Rudolph cut a hole in the wall to open his first retail location.
Krispy Kreme might be famous for its original glazed doughnut, but in May 2016 Krispy Kreme announced plans to start selling ‘edible coffee treats’ — bars that taste just like the chains coffee and doughnut flavors.
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