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17. Rory McIlroy

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Total Earnings: $42.6 million

Prize Money: $7.6 million

Endorsements: $35 million

Last year McIlroy became the third youngest player after Tiger Woods and Jack Nicklaus to win 10 events on the PGA Tour. McIlroy’s on-course earnings fell by nearly $9 million from his massive $16.3 million haul the previous year, but he continues to be a bankable marketing star. Nike is his biggest endorsement deal and pays nearly $20 million annually. He also partners with Electronic Arts, Omega, Bose and Upper Deck. His deal with Santander expired at the end of 2015.

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