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6. Visa
Brand value: $100.8 billion
Percentage change from last year:+10%
Last year’s rank: 5
What happened: Visa is the only financial brand in the top 10 this year.
The company is a big sponsor of sporting events, and its blue, white, and yellow logo is ubiquitous in retailers across the world.
Last year, Visa, a FIFA sponsor, came out strongly against the corruption scandal at world football’s governing body. The company is continuing its partnership with FIFA and also the NFL and the Olympics.
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