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1. Google
Brand value: $229.2 billion
Percentage change from last year:+32%
Last year’s rank: 2
What happened: Millward Brown says that “Google has thrived thanks to continual innovation, increased revenue from advertising, and growth in its cloud business.”
Google has also been “very transparent about what it’s working on,” which boosted its brand value, Millward Brown added.
Google officially restructured its business under new holding company Alphabet in October, which allows its separate businesses to operate independently and move faster.
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