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8. Verizon
Brand value: $93.2 billion
Percentage change from last year: +8%
Last year’s rank: 7
What happened: Millward Brown says that Verizon is another company that is investing in its future.
Verizon has expanded its business into the digital and video content and advertising markets, thanks to the $4.4 billion acquisition of AOL in May 2015. It also launched its Go90 mobile video-streaming app in October 2015.
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