10 most valuable brands in the world

Brand value: $102.6 billion

Percentage change from last year:+44%

Last year’s rank: 12

What happened: Facebook continued its strong financial performance in 2015, and the company has been working to transform itself into a media platform, encouraging publishers to post original content — particularly video — to its site.

Millward Brown also credits Facebook’s long-term vision in areas such as virtual reality, artificial intelligence, and connecting the parts of the world that are not yet on the internet for the increase in its overall brand value this year.