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3. Microsoft
Brand value: $121.8 billion
Percentage change from last year: +5%
Last year’s rank: 3
What happened: Microsoft is the world’s most valuable B2B brand, according to Millward Brown.
The company has seen “exponential growth” in its commercial-cloud business — which has mostly been driven by its Office 365 programs — and Windows 10 is now active on more than 270 million devices worldwide.
In order to keep laser-focused, the company has streamlined its smartphone hardware business.
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